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Getting your web marketing strategy right is as important as getting your web site right. However good your products, services are your site is, you will have trouble making it a success unless the public know its there, trust the brand, and can find it easily using the top search engines.

 
 Branding
 Presentations
 Search Engine Optimization
 Site Statistics
 Competitor Analysis
 

Branding
There are many different definitions of a brand, the most effective description however, is that a brand is a name or symbol that is commonly known to identify a company or it’s products and separate them from the competition. Your web site is a vital part of promoting your brand. We can ensure your web site properly reflects the brand of your existing off-line business or with your input we can create a new brand that best promotes your business.

Presentations and Demos
One of the best ways to get your message across is have a well designed presentation to attract your potential customers. Present company information in a way that makes an impression. We can create high quality Power Point presentations, custom made Flash presentations and web based presentations for internet or intranet use.
We can also create animated demo's of your procedures and services using screen capture to produce realistic walk though's.

Search Engine Optimization

There are now over 3 billion web sites fighting for the best search engine position. To stand a fighting chance you need to ensure your web site conforms to the requirements of the major search engines. Techniques to help your search engine rankings include keyword analysis, web page optimization, manual submissions to search engines, position reporting, link building and many other techniques to try and give your business a competitive advantage.

Site Statistics
"It has long been said you cannot manage what you cannot measure. Nowhere is this more true than on the Web..." Gartner
Once you have your web site up and running how can you tell if it's effective? Keeping track of your visitors, their paths through your site, their conversion ratios, etc., is as important as having a site in the first place. Analysing your sites performance allows you to see where your site is successful and where it needs work, enabling you to make the changes that will increase sales, increase customer retention or simply to give you sites visitors a more satisfying and productive experience.

Competitor Analysis
Why stop at analysing you own site and struggling in an already overcrowded marketplace? Find out what your competitors are doing and whether there are lessons to be learned from your rivals web sites.
Find out where the gaps are in your market and help yourselves to stay ahead of the competition.
 

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  Stormtree Internet Services provides Web Design for Internet, Intranets and Extranets, Flash & multimedia, Internet Consultancy, Technical solutions and Web marketing.
Address: 85 The Hop Exchange, 24 Southwark Street, London SE1 1TY.

 
 
Copyright © Philip Johnson - Stormtree Internet Services 2006